How Flodesk Workflows Helped Me Automate and Grow My Photography and Coaching Business
As a creative entrepreneur and photographer juggling client work, marketing, and actual life (hello, homeschool and laundry piles), the last thing I wanted was another complicated tool that sucked time instead of saving it. I tried half a dozen email platforms over the years—some powerful, some pretty—but none felt like the perfect fit.
Then I met Flodesk.
And specifically, I met Flodesk Workflows—the feature that flipped the switch from “ugh, email” to “this is a system I actually enjoy using.”
In this post, I’ll break down how Flodesk’s intuitive email marketing software helped me automate essential parts of my business, save hours each week, and better serve my audience—without a single tech headache.
Whether you’re a wedding pro, coach, designer, or product-based business owner, if you’re looking for a powerful email marketing tool that feels like it was actually designed for creative people, this is for you.
Why Email Automation Matters More Than Ever
Let’s start here: If you’re not using some form of email automation in your business in 2025, you’re doing way too much manually.
Your email platform should be more than a pretty newsletter composer. It should:
- Onboard new clients or leads instantly
- Deliver freebies and nurture sequences automatically
- Keep your subscribers engaged (even while you’re offline)
- Move people through funnels based on their behavior or interests
Enter: Flodesk Workflows, the best email automation feature I’ve found for small business owners who care about both function and aesthetics.
What Makes Flodesk Workflows So Powerful?
Here’s what sold me:
? Drag-and-Drop Visual Builder
I’m a visual thinker. Mapping out email sequences used to feel like assembling IKEA furniture with no instructions (IYKYK). Flodesk’s drag-and-drop builder lets me see the entire workflow at a glance. Each step is clear, intuitive, and customizable—no tech degree required.
?? Triggers That Actually Work
You can start a workflow when someone joins a segment, fills out a form, clicks a link in an email—you name it. I use this to automatically deliver freebies, onboard new clients, and even follow up with ghosted leads (you know the ones).
? Conditions and Branching
This is the big one. Flodesk lets you build logic into your workflows—so if someone opens an email or clicks a link, you can send them down a different path. It’s like having a choose-your-own-adventure email funnel, without needing Zapier or a coding manual.
? Smart Timing
Need to wait 3 days before the next email? Only send follow-ups on weekdays? Flodesk lets you customize timing and delay steps so your automation feels personal, not robotic.
But Is It Really That Easy to Use?
Yes. I’m the kind of person who breaks tech. Flodesk was built with people like me—and probably you—in mind.
The interface is stunning, clean, and makes sense. No clunky menus or 200-click learning curves. You can literally start from a beautiful template, drag in your emails, and hit publish.
And let’s talk about the email design capabilities for a second. No matter what template I start with, everything looks like me—on-brand, elevated, and so much more stylish than the emails I used to cobble together elsewhere.
A Few More Features I Love
While Flodesk Workflows is the MVP for me, the platform is full of gems, like:
- Customizable templates that actually look good
- Powerful segmentation features (send the right message to the right people)
- Forms and opt-ins that are just as pretty as the emails
- Analytics that tell you what’s working without making your brain hurt
All of this bundled in one platform that makes email marketing feel fun again. Yes, fun.
So, Should You Switch to Flodesk?
If you’re a creative entrepreneur or small business owner who wants a powerful yet intuitive email marketing tool, the answer is a resounding yes.
Whether you’re brand new to email or looking to scale, Flodesk makes it possible to design beautiful emails, automate your workflow, and grow your business—all in one place.
And right now, you can get 50% off your first year with my exclusive partner link.
? Use code ALICIA to get 50% off Flodesk
Final Thoughts: The Game-Changer I Didn’t Know I Needed
When I first joined Flodesk, I thought I was just signing up for a prettier way to send newsletters. What I got was a streamlined, strategic system that supports my business behind the scenes—so I can focus on showing up and serving my people well.
If you’re ready to stop babysitting your inbox and start working smarter with email, Flodesk Workflows might just change everything for you too.
Have questions about how I use Flodesk in my business? Drop them in the comments or shoot me a DM on instagram, (@Aliciaann_daw)—I’m happy to chat!
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