Learn the strategies and get personal direction on how to take your photography business to the next level in income, aesthetic, and clientele.



this is for you if...

You want to confidently restructure your packages + charge next tier prices
You want to master upselling so that you make more money per booking
You want someone with 15+ years of experience to teach you how to curate your portfolio aesthetic
You want to maximize your working hours and achieve work / life balance while still growing your business
You want to actually achieve your business goals and make substantial progress on your dreams
You want to master and streamline a booking process that ensures a full calendar

hey there!

I'm Alicia, a fine art wedding photographer who specializes in New York & international destination weddings. I've spent over two decades of my life globetrotting to over 37 countries while developing an effortless style for capturing exquisite and chic affairs. Running a multiple six-figure business while raising two little ones has required to be very strategic in how I optimize my working hours to bring in more income with fewer hours. Over the last 15+ years in the luxury wedding industry, I've honed the strategies that work to attract ideal clients, fully book my calendar, and increase my income level - and I'm ready to share them with you!

By the Numbers

countries visited


weddings captured


business revenue


followers on IG


i help growth-minded Creatives elevate their business to the next level

what does it look like?

6 live group calls (one per week) with Alicia teaching strategies and coaching one-to-one.
Duration: 6 week strategy retreat filled with actionable ideas to grow your business to the next level.
Jan 25-March 2
Topics: pricing strategy, upselling, portfolio's, website curation, booking strategy, marketing your business, time management, accomplishing goals strategy, & increasing productivity.
An intimate environment with the opportunity to network, connect, and grow with other business owners.
1:1 access to ask Alicia personal business questions outside of the weekly calls via email, DM's, or Marco Polo during the program.
Learn how to make more money per booking, work less while making more, upselling strategies, curate your online presence to attract higher-end clients, & the systems you need to work smarter, not harder.
A 6-week coaching program, with an intimate group of like-minded entrepreneurs,  filled with specific business strategies that will elevate your business to the next level of luxury and income.

the strategy retreat

join the


three payments of


one payment of

There are a million coaches. Here's what makes me different:

Tough love is my thing. I'm a direct communicator and honest with my coaching clients with feedback and advice.


I have over 15 years of experience in the photography industry as a full-time business owner and I don't hesitate to share what I've learned from my experience to help you.


I've invested in being coached myself. Over the years, I've hired many different coaches to help me grow and I know how to provide value that is worth it.


*It comes from a I-want-to-see-you-fly heart space.

annual income

client experience

booking process


working hours

it's time to elevate your

questions You might have

questions You
might have

Is this for beginners?
I really want to join, but I'm nervous that I'll get overwhelmed and not finish.
How many people are in the group?
How will I get individual coaching in a group program like this?
What if I can't attend all of the trainings live?

Is this coaching program just for photographers?
All trainings will take place on Thursday's, 11am-1pm EST. They will be recorded and shared with program members within 24 hours of the live call. 
What if I can't attend all of the trainings live?

Is this for beginners?
I recommend this program for creatives who are at least 2-3 years, if not more, in their business. The content taught is meant to help you up-level an existing brand and it does not focus on the starting basics of a business.
I really want to join, but I'm nervous that I'll get overwhelmed and not finish.
I designed this program to be only 6 weeks for this reason! It's not a long term commitment, so even if you fall behind, you will be able to revisit the call recordings and material to make progress in your business.
How many people are in the group?
Because I want to be able to give each member individual attention, the group is capped at a maximum of 25 people.
How will I get individual coaching in a group program like this?
After the teaching portion of each call, there will be a dedicated time for you to ask me questions directly on the Zoom call. Outside of the weekly calls, you will also be able to email and send me Marco Polo's, asking questions about your business specifically. In the coaching world, many coaches limit your 1:1 access to them only during the scheduled group call times - I'm not doing that. You can send me as many messages as  you want during the 6 weeks and I'll personally respond to you!
Is this coaching program just for photographers?
No! You can be any other kind of creative to get value from the coaching material - planner, florist, stationer, etc. The content of this program is designed to help you elevate your business no matter what your craft is.
Do you offer payment plans?
Yes! You can choose to either pay in full or do a 3-part payment plan. If you choose the payment plan you will pay the first part as a deposit to reserve your spot in the program and will be billed the remaining payments 2 weeks and 4 weeks after your respective sign up date.