Learn the strategies and get personal direction on how to take your business to the next level in income, aesthetic, and clientele.

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This is for you if...

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You want to confidently restructure your packages + charge next tier prices
You want to master upselling so that you make more money per booking
You want someone with 15+ years of experience to teach you how to curate your portfolio aesthetic and ideal client
You want to maximize your working hours and achieve work / life balance while still growing your business
You want to actually achieve your business goals and make substantial progress on your dreams
You want to master and streamline a booking process that ensures a full calendar

Hey there!

I'm Alicia, a fine art wedding photographer who specializes in New York & international destination weddings. I've spent over two decades of my life globetrotting to over 37 countries while developing an effortless style for capturing exquisite and chic affairs. Running a multiple six-figure business while raising two little ones has required to be very strategic in how I optimize my working hours to bring in more income with fewer hours. Over the last 15+ years in the luxury wedding industry, I've honed the strategies that work to attract ideal clients, fully book my calendar, and increase my income level - and I'm ready to share them with you!

By the Numbers

countries visited


weddings captured


business revenue


followers on IG


I help growth-minded creatives elevate their business to the next level

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income, aesthetic, + clientele.

What does it look like?

6 live group calls (one per week) with Alicia teaching strategies and coaching one-to-one.
Duration: 6 week strategy retreat filled with actionable ideas to grow your business to the next level.
January 25 - February 29
Topics: pricing strategy, upselling, portfolio's, website curation, booking strategy, marketing your business, time management, accomplishing goals strategy, & increasing productivity.
An intimate environment with the opportunity to network, connect, and grow with other business owners.
1:1 access to ask Alicia personal business questions outside of the weekly calls via email, DM's, and Marco Polo during the program.
Learn how to make more money per booking, work less while making more, upselling strategies, curate your online presence to attract higher-end clients, & the systems you need to work smarter, not harder.

"I not only have direction now, but I have the tools and knowledge to actively make improvements every day.

Before starting The Strategy Retreat, running a business felt so overwhelming. Although I've been doing wedding photography for 10 years now, I've been running my business with no goals or direction. Right from the start, Alicia came in prepared, professional, personal, and extremely helpful. She doesn't waste any time. She instantly gets your brain to think larger and outside the box but through a lens that makes everything become sharp and clear. After the first week of the strategy retreat I never found myself twiddling my thumbs wondering what can I do to improve my business. I can now say after 6 weeks of coaching with Alicia I have enough information to last me a lifetime to implement into my business. I've never been more excited and proud to be a business owner and can't wait to see what the future holds for me!

- Myra Merrill, Wedding & Portrait Film Photographer 

Take it From Them

"No topic was off the table and I feel that getting a peek "behind the curtain" was just what I needed

to understand what it takes to get to where I want to be which is in the luxury wedding space. I really loved how transparent Alicia was throughout the strategy retreat. We got to see right into her processes and what it took for her to break into the luxury market. A few days after taking my pricing off of my website, I got an inquiry for a wedding with a higher budget than I usually get and booked them at about $1,000 more than my average booking. 

- Kassidy Gomes, Charleston Wedding Photographer

"I felt like Alicia gave us honest insight and advice.  I really appreciated her directly answering questions

Before starting The Strategy Retreat, I was feeling a bit overwhelmed and that maybe I didn't have an offering that would attract a higher end client. Going through the program made me feel comforted to know that she had faced similar challenges and obstacles. Being a business owner can feel lonely at times so it felt great to connect. I finally had a space to realize that other creators were struggling with the same questions and concepts. The biggest change I experienced was clarity more than anything. The experience was objective, comforting, and action-oriented."

- Morgan Wynne, Wedding & Portrait Photographer
A 6-week coaching program, with an intimate group of like-minded entrepreneurs,  filled with specific business strategies that will elevate your business to the next level of luxury and income.


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There are a million coaches. Here's what makes me different:

Tough love is my thing. I'm a direct communicator and honest with my coaching clients with feedback and advice.


I have over 15 years of experience in the photography industry as a full-time business owner and I don't hesitate to share what I've learned from my experience to help you.


I've invested in being coached myself. Over the years, I've hired many different coaches to help me grow and I know how to provide value that is worth it.


*It comes from a I-want-to-see-you-fly heart space.

annual income

client experience

booking process


working hours

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"When looking back at the retreat, I really think, 'This is a gold mine. This is exactly what I needed. This is the business foundation of what I needed to do.' Alicia has the drive, the passion, the support, and the calling to walk alongside of entrepreneurs in a way that not many other women who I've encountered before can."

- Emily Lethco, Fine Art Wedding & Portrait Photographer

"My biggest “ah-ha” moment came from the pricing portion of the retreat. Talking about finances can feel uncomfortable, but as small business owners, it was necessary for our retreat group to consider what it means to be confident in our pricing."

- Gabrielle Kopf, NY Wedding & Portrait Photographer

"I would recommend the Strategy Retreat to anyone who is looking to learn from someone who's a couple steps ahead of them, and also to have accountability to put things into practice."

- Becca Loomis, New England Wedding Photographer

"I was in the industry for many years, and there was always a limiting mindset of 'This can only go so far.' But going through the retreat, everything Alicia taught us, I had a mindset shift that I can actually do this and price myself in a way that will make my business sustainable."

- Jessica Chavez, Landscape Photographer 

"Working with Alicia during the retreat was an absolute game-changer for me. The knowledge base provided was nothing short of exceptional. The new direction was exactly the right push I needed to take my wedding & fashion photography business to the next level."

- Rebecca Castonguay, Fashion & Wedding Photographer

"I loved how open and honest Alicia was with everything - I feel like a lot of educators still hide some secrets for themselves and don't share everything with you, but Alicia did."

- Brittany Graf, Wedding Photographer 



any others? Email me here!

Is this for beginners?
I really want to join, but I'm nervous that I'll get overwhelmed and not finish.
How many people are in the group?
How will I get individual coaching in a group program like this?
What if I can't attend all of the trainings live?

Is this coaching program just for photographers?
Do you offer payment plans?

Want to schedule a free discovery call? dm me for the link!

All trainings will take place on Thursday's, 11am-1pm EST. They will be recorded and shared with program members within 24 hours of the live call. 
What if I can't attend all of the trainings live?

Is this for beginners?
I recommend this program for creatives who are at least 2-3 years, if not more, in their business. The content taught is meant to help you up-level an existing brand and it does not focus on the starting basics of a business.
I really want to join, but I'm nervous that I'll get overwhelmed and not finish.
I designed this program to be only 6 weeks for this reason! It's not a long term commitment, so even if you fall behind, you will be able to revisit the call recordings and material to make progress in your business.
How many people are in the group?
Because I want to be able to give each member individual attention, the group is capped at a maximum of 25 people.
How will I get individual coaching in a group program like this?
After the teaching portion of each call, there will be a dedicated time for you to ask me questions directly on the Zoom call. Outside of the weekly calls, you will also be able to email and send me Marco Polo's, asking questions about your business specifically. In the coaching world, many coaches limit your 1:1 access to them only during the scheduled group call times - I'm not doing that. You can send me as many messages as  you want during the 6 weeks and I'll personally respond to you!
Is this coaching program just for photographers?
No! You can be any other kind of creative to get value from the coaching material - planner, florist, stationer, etc. The content of this program is designed to help you elevate your business no matter what your craft is.
Do you offer payment plans?
Yes! You can choose to either pay in full or do a 3-part payment plan. If you choose the payment plan you will pay the first part as a deposit to reserve your spot in the program and will be billed the remaining payments 2 weeks and 4 weeks after your respective sign up date.


Searching for a New York City wedding photographer that captures the essence of your celebration through an approach that is both classic and editorial? 
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New York City + Europe Destination Wedding Photographer