Rebranding sneak peek #1

Alicia Ann Daw is a film & digital wedding photographer who specializes in New York City and European destination weddings. With over 15 years of experience photographing weddings, she's spent two decades globetrotting to over 37 countries and working with clients around the world. She delivers images that are effortlessly romantic and chic, telling a story about the start of your heritage in a way that will leave you in awe.


It’s Monday. So you may not be with me on this one, but I personally love Mondays. Monday is the day where I get to slowly come off of the high that was the weekend, which usually either involves weddings or spending some good QT (quality time) with Adam. Monday is the day that I get to look over pictures, catch up on blogs, and eat healthy (weekends aren’t always the healthiest). So for me, Monday is a good day.

And on this particular Monday, well let’s just say that I am pretty stoked. On June 1 we will launch our new brand – blog, website, business cards, packaging, etc. And to say that I am elated about releasing it all to you is an understatement. I am thrilled. Overjoyed. So ready to give you a glimpse into who we are as a business, and who I am as an individual. The brand really is all about that. It took months of soul searching, of agonizing, of design boards, of textures and fabrics and colors…and the end result is our new brand. And it could not be more “us”. I know that a lot of you have been excited to see what it is all about so I am going to start the first sneak peek off with showing you the design board that has been our compass throughout the process. This inspiration board is exactly that – inspiration. Our final result isn’t exactly like this at all, but you can at least get an idea of the feel and direction of it. Lots of gray and yellow (“mustard” is the final color we ended up with), and some fun textures. From now until June 1 we will start off every Monday with another sneak peek into the new brand. And we have some good things in store, so you are definitely going to want to check back!

Alas, a peek into our new brand…

Has there ever been an inspiration board that is more “me”? I think not. But I want to know what YOU think! comment below and let me know.

If you snoop around the web a bit you can also find another little sneak peek. My absolute favorite photographers did our head shots last week and have posted some. But I’ll leave the guessing game up to you. If you find them, bonus points. If not, you’ll just have to wait 🙂

  1. Elizabeth says:

    You are the queen of suspense! But I knew exactly where to find pictures, and the colours and style are perfectly reflective of this inspiration board. I really can’t wait until they release more pictures, and until we see more of your new brand – very, very promising and looking gorgeous already! 🙂

  2. Melanie says:

    Alicia, I cannot wait to see what your rebranding looks like! Your photos are already such an inspiration!

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