It went something like this…
I had been “taking pictures” for 6 years.
I got asked to shoot my first wedding.
2 months later I got asked to shoot my second wedding.
1 month after that I got asked to shoot my third wedding and 5 portrait sessions. And, get this, they offered to pay me.
And just like any professional photographer who was now the real deal, I needed a business name. I wanted to be super creative and unique and, certainly, wouldn’t ever consider using my own name like all the old timers did. I mean who does that anyway? How unoriginal. So I chose a name based off of one of my favorite verses in the bible…
1 Corinthians 2:9
“No eye has seen,
no ear has heard,
and no mind has imagined
the things that God has prepared
for those who love him.”
No Eye Has Seen… it’s like it’s tied back to the bible, a huge part of my faith, and yet it relates to photography. And, just like that, it was settled. I now was official, and had a rocking business name. And I was secretly slightly arrogant about how creative my business name was.
Except that I didn’t even know the basics of running a business back then. Not the least of which was coming up with a business name that people could actually remember. I’ve had a few people comment on the fact that they love how unique my business name is but, unfortunately, I’ve had many, many more botch it up. “What my eyes have seen photography”, “My eye hasn’t ever seen photograph”, “No eyes hasn’t seen photography”. Despite the fact that it is super easy to mess up the name grammatically, and I am a grammatical nazi, it was just too many words and too difficult to remember.
As my business has grown and my brand has evolved I have become much less interested in being unique and creative and much more interested in becoming and documenting the timeless and classic. The images I used to take that I thought were so cool and creative I now
cringe chuckle at. But as my brand evolved and I started shooting more classically, I started appreciating my work so much more. And, get this, I still enjoy going back and looking at those images that were at the start of my return to timeless. Because they are, well, timeless. Since then, I have grown to hate my business name. About 14 months after officially naming my business, I began to dislike it. I have debated changing it for over 3 years but, along every step of the way, I reasoned that I had built to much to start all over with a new name. Recently a vendor that I respect highly Instagram’d one of my images and tagged my business name, except that the hashtag was all kinds of messed up. And that was the last straw for me. I intend on being in business for a very, very long time so, in the long run, 4.5 years is a drop in the bucket. When I realized I could migrate all my blog posts over to the new domain and redirect my old domain to the new one, it was an easy decision to make. There may be a few broken links I don’t find, but overall I am so very excited for this change. It is LONG overdue!
So without further ado, I give you…
As many of you know, I launched Alicia Ann Couture back in August so when it came time for me to change my business name, the obvious choice was to follow suit and become Alicia Ann Photographers. Now everything is seamless and Alicia Ann Couture is an extension of my main wedding brand, rather than a completely separate entity.
Changing business names was a HUGE ordeal so over the next couple weeks I’ll be updating all the little things (logo, plus sites, Facebook, Wedding Wire, etc). For now though, you can head on our to the website at aliciaannphotographers.com. If you happen to come across a broken link, would you mind telling me? I would appreciate it 🙂