The launch of Altogether Lovely

It was March 6, 2012, a day like any other for this business owner. I sat down to my computer to edit and turned on the Creative Live website channel to listen to who was on that day. I did this on occasion, convinced that even if not fully listening and learning, that I would inevitably learn at least a little bit more than if I were listening to the Glee Cast Pandora station (don’t hate). I had a full wedding to cull, edit and blog that day, but it all quickly got pushed aside. She began talking and I was immediately drawn in. Because this woman who I had never heard of captivated me, and found a way to put into words how I’ve always felt about photographing women. Her name was Sue Bryce, and her story and teaching changed me. From that day forward, I knew my business would never be the same. At that time I had previously done a lot of boudoir work, but I felt like there was something missing in it. I had always set out to help women feel beautiful and confident, but I found that with shooting boudoir it was more about capturing a woman’s sexuality than her beauty. And although I enjoyed it, I felt like I was missing the mark, so I stopped promoting my boudoir work and only did it on the side. But on that rainy day in March when I heard Sue talk about helping women feel beautiful, and seeing how she did it, I knew that I had to get back into that market because it was perfectly in alignment with everything I always wanted in photography. So began the journey of marketing myself to a different audience, restructuring my pricing and products, and learning how to pose women in a way that focused on their beauty as a whole, not just their “assets”. Last August, I officially launched my glamour brand, Alicia Ann Couture, and with that launch I have tapped into a new part of my heart and creativity. Glamour photography, for me, has been soul food. The incredible stories of these women never cease to amaze me and there has been shoot upon shoot where tears haven been shed – tears of joy, tears of remembrance, tears of triumph.

A few months ago I realized that, while the Glamour Photography movement is making a huge comeback worldwide, there aren’t any blogs for us to submit our art for publication. There are a plethora of blogs dedicated to wedding photography, and even some that focus on family portraits or newborns. But there is nothing geared towards the showcase of womankind, and the photographers who spend their days helping women realize their own beauty. So became Altogether Lovely where…

“We believe in creating a society where women feel confident enough to embrace their femininity without feeling like they have to give up their strength and dignity.

We believe in helping women embody a radiance that is undeniable and a beauty that is to be reckoned with.

We believe in empowering women to be confident in who God has made them to be.

And lastly, we believe in her story. That she has a story to tell. That her story holds incredible value. And that, above all else, her story needs to be heard.”

I would love for you to follow along!

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